Seafood is complex.
We make it simple.
We're a team of seafood specialists based in Leeuwarden. We track global markets, source from 23 countries, and tell our clients exactly what to buy and when.
Three pillars
Our specialty
What we do
Supply, demand, timing, price. We track what's happening at origin. When the market shifts, our clients know before others do.
Our team
Who we are
A tight-knit crew of consultants, analysts and logistics people. We speak the languages, we've visited the clients and coldstores, and we genuinely enjoy what we do.
Established
Since 1989
Most of our client relationships aren't measured in contracts — they're measured in years.
From complex market to competitive advantage
Froconsur started in 1989 as a family business with a simple idea: seafood buyers deserve honest, informed advice, not just a price list.
Today we work with clients across Europe and source from 23 countries in South-America, Asia, Africa and beyond. We've grown, but the way we work hasn't changed much: know your market, know your client, and be straight with both.
We're based in a beautiful 1870 building in Leeuwarden, designed by Thomas Romein, now home to a team that spends half its time visiting clients, and the other half at the coffee bar downstairs. You're welcome for a chat and a cappuccino.
"The relationships we're most proud of weren't developed in a sales meeting.
They were built over years, by people who kept showing up with better information than last time."